It’s not black and white, By: Perdita Nouril.
Ever wondered why seeing a rainbow is a joyful experience? The obvious answer is that it indicates the return of sunshine after a turbulent storm, but in fact it’s much more about the colours themselves that have a profound effect on our mood.
Welcome to colour psychology, the study of how different hues affect how we feel, It’s not entirely unfamiliar territory: green (the universal paint colour of hospitals) is widely believed to induce a sense of calm; red is known to be one of the most stimulating colours, often associated with passion and love, which is why Indian brides wear read; while white represents purity and clarity, the traditional colour choice of western brides.
The origins of colour psychology may can be traced back to the ancient Egyptians for whom colour was a holistic part of their life and culture, Fast forward to the1960s and Swiss psychiatrist Carl Jung who developed art as therapy and founded the principles of colour psychology.
Patients recovering from trauma were encouraged to express their feelings through paintings, Jung connected our cultural perceptions with the idea that we have a universal, bodily response to colour stimulus, Forty years on and evidence of Jung’s theory is the phenomenal popularity of adult colouring books as art therapy at a time when stress levels are high.
There are more recent insights into the power of different colours: psychologists have found that people show increased mental agility when wearing a white coat, believed to be because of its association with scientists, In other studies, the impact that colour has on our brains has been used to manipulate everyday decisions.
The Australian government researched the hues people found the least desirable in an attempt to make cigarette packaging less appealing, Opaque Couché, or Pantone 448C, was identified as the worst colour, associated with ‘tar’, ‘dirty’ and even ‘death’, Its use by cigarette manufacturers has shown early success by reducing sales.
Interiors, fashion and beauty brands are also becoming more shade savvy, Prismologie was founded on the principle of using colour to empower and enhance our everyday lives, “People react to colours naturally and intuitively without having to think twice because we interact with colours daily, whether through the clothes we wear, or the views we enjoy, or the food we eat” explains brand founder Intisar Alsabah.
“Everything we see is coloured, so why not use that power actively to change the way you feel, your moods or emotions and to embrace a new and improved state of mind? We created a body care line that translates the effects of colours into products for daily use, We further infused the formulations with gemstones to enhance and amplify the colour experience,” Want to lead a more colourful life? Check out these top tips.
According to Coco Chanel, “The best colour in the world is the one that looks good on you,” Be experimental: if you usually opt for neutral shades then start with bolder coloured accessories to brighten up a monotone wardrobe.
Rock a Red Lipstick
A simple swipe of bright red can instantly erase self-doubt and bring a confident smile to your day, It draws people’s attention to you, especially your mouth, and subsequently, the words that come out of it.
Switch up your shades at home
What are the predominant colours in your home? And how do they make you feel? It’s not a trick question, just a great way of working out what hues you may need more or less of to balance your mood, If you find you’re missing certain shades, it’s easy to make minor adjustments without spending a fortune, From dyeing curtains to painting furniture or adding cushions, Just be sure to take into account the function of each room first – an energising shade of orange in a bedroom night not be ideal.
Perdita Nouril is a beauty and wellbeing writer with over ten years experience working in the industry, An early career in beauty and health Public Relations allowed her to gain valuable knowledge and consult for companies that ranged from household names to start up boutique brands, A strong passion for communication and a love for all things beauty meant that journalism was a natural progression, She has written for award winning publications and platforms including Psychologies, Look, Fabulous and Refinery29 and Vivienne Westwood, A champion of feminism, its Perdita’s belief that armed with enough courage (and red lipstick) any woman can conquer the world.